The Brand Alignment Blueprint™ in Action
It’s time to get sh*t done.
Transform your brand from unclear and inconsistent to strategically positioned, fully designed, and ready to attract the right clients, in days not months.
Why the foundation always comes first.
A beautiful website built on unclear messaging doesn’t convert. A marketing strategy built on a misaligned brand doesn’t land.
A brand that doesn’t reflect who you actually are attracts the wrong clients — or no clients at all.
The Brand Alignment Blueprint™ is built in a specific sequence for a reason. Phase 01 before Phase 02.
Phase 02 before Phase 03.
Every pillar strengthens the next.
Skip one and the whole structure is weaker for it.
That’s why the discovery call is a full walkthrough of the framework, so you understand exactly what you’re building and why every piece of it matters before we begin.
The Brand Alignment Blueprint™
A 3-phase, 9-pillar framework that takes your business from unclear and invisible to positioned, designed, and ready to grow.
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PHASE 01 — BRANDING
Build the strategic foundation.
Clarify your positioning, messaging, and visual identity so your brand feels aligned, professional, and intentional.Pillars:
Aligned Founder Framework™
Positioning Refinement
Visual Identity
Transformation:
Scattered and unclear → Grounded and confident. -
PHASE 02 - BUILDING
Build the digital home.
Strategic copy, conversion-optimized website design, and foundational SEO — built on your brand positioning.Pillars:
Copy Development
Conversion Optimization
Foundational SEO
Transformation:
Disconnected and inconsistent → Cohesive and authoritative. -
PHASE 03 - VISBILITY
Build the growth engine.
An intentional marketing strategy, lead nurture system, and content plan designed for sustainable visibility.Pillars:
Marketing Strategy
Nurture System
Long-Term Content Momentum
Transformation:
Inconsistent and reactive → Visible, magnetic, and scalable.
Brand + Website Intensive
Phase 1 and 2 - The Complete Foundation
Investment:
$3,500 Paid in Full or 3-Month Payment Plan at $1,250/month
This is a focused 1.5-day intensive designed to transform the foundation of your business, your brand positioning, visual identity, and strategic website.
One phase is dedicated to clarifying and refining your brand. The next is focused on building a website that reflects your expertise and is designed to convert.
We can structure your intensive back to back or space it out based on what works best for your schedule and creative process.
What’s included:
Phase 01 - Branding
90-minute Brand Alignment Session
Clarification of your vision, values, audience, and brand direction
Strategic brand positioning and messaging refinement
Offer clarity and communication strategy
Development of your core brand messaging foundation
Visual identity direction aligned with your expertise and business goals
Alignment-focused strategy designed to create long-term clarity and confidence
Phase 02 - Building
3–5 page strategic website build
Squarespace or Shopify website design
StoryBrand-informed copy and website structure
Strategic messaging designed to connect emotionally and drive action
Conversion-focused user experience and intentional page flow
Foundational SEO implementation and website optimization
Mobile-responsive design optimized for usability and trust
Strategic calls-to-action and lead generation integration
High-touch support and strategic guidance throughout the intensive
Post-intensive notes and next-step recommendations
*Please note:
You are booking us based on the day, not on the deliverables. The outcome of your session is heavily reliant upon your feedback and the amount of edits needed.
Visibility Intensive
Phase 03 — The Growth Layer
Half Day Investment: $1,250
Full Day Investment: $2,500
Available as an add-on to the Brand + Website Intensive or booked as a standalone support.
Pillar 7: Develop Your Marketing Strategy
We create a clear, intentional visibility plan aligned with your business goals and ideal clients. This removes the guesswork from your marketing and gives you direction for how and where to show up.
Pillar 8: Build Your Nurture System
We design your lead generation and email nurture ecosystem, including lead magnets and email sequences that build trust, deepen connection, and guide potential clients toward working with you.
Pillar 9: Create Long-Term Content Momentum
We develop a sustainable content approach using blogs, social strategy, and intentional marketing systems so you can show up consistently without burnout or constant reinvention.
Please note: If you do not complete your brand positioning with us prior to this phase, we will begin your Visibility Intensive with a brand positioning review before moving into Phase 03 work. This ensures your marketing strategy, messaging, and visibility plan are built on a clear and aligned foundation.
We always make sure our clients have the right brand clarity in place before stepping into marketing and visibility. Strong foundations create stronger results, and we do not skip steps that impact your long-term growth.
How it works:
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Step 1: Discovery Call
Schedule a discovery call to determine scope, needs, and fit.
This call ensures we’re aligned before moving forward.
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Step 2: Proposal + Booking
If it’s a yes on both sides, you’ll receive a proposal, contract, and initial invoice.
A 10% deposit is required to secure your VIP Day. The remaining balance is due one week before your session, unless otherwise arranged.
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Step 3: Schedule Your VIP Day
Once your deposit is received, you’ll be sent a link to schedule and secure your VIP Day date on the calendar.
After booking, you’ll receive a welcome email with next steps and preparation details.
* For website intensives, your onboarding call will be scheduled at this stage (1–2 weeks before your VIP Day).
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Step 4: The VIP Day + After
Every session begins with an onboarding goal-setting call to ensure we’re aligned on focus and priorities.
You’ll be expected to be available throughout the session to make decisions, review work, and provide input so we can move quickly and efficiently.
After your session, you’ll receive notes, next steps, and recommendations to continue your momentum. Continued support options will also be shared if you want help implementing or building further.
Frequently Asked Questions
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Yes, you will need to be available for your Design Day. You won’t need to be sitting on your computer all day long, but you’ll want to make sure you have your computer nearby to respond quickly if any questions or feedback requests arise.
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There may be additional costs associated with your design depending on what you already have. For your website, you will need a domain. If you don’t have one yet no worries we can get it day of.
If you are working with us for a Visibility Intensive, there may be additional subscription costs depending on what we are setting up. -
Yes. This is a big investment for your business. We want to make sure we make it as easy as possible for you to say “Yes!” and get started on your transformation.
While we do offer a discount on paid in full options, we also offer a 3 month payment plan option as well. If you need payments broken down further just let us know. -
Depending on the scope of your project, we may need to add on additional days or ½ days.
We try to communicate this for larger projects up front as we want all customers to leave making real progress.
Examples of projects that may take multiple days are Shopify builds with 20+ products, or integrations projects from other platforms into Shopify. -
We typically recommend booking at least 2 weeks in advance to allow you enough time to gather assets.
Make sure to check with us if you have a tight deadline you are working towards. We will do what we can to get you squeezed in and ready to launch!
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We understand that unexpected changes can happen. However, when a booked day is rescheduled, it prevents us from serving another client during that time.
As a result, a $200 deposit fee will be required to secure your new date.