Define Your Ideal Audience (and Why Your Business Depends on It)

Tip 1: Know Who You’re Talking To

You’ve probably heard “Know your audience!” more times than you can count—but have you actually done it?

Here’s the deal: if you’re not crystal clear on who you're speaking to, you’re basically shouting into the void (and wasting time, energy, and money while you’re at it). Trying to please everyone is a one-way ticket to burnout and bland messaging.

When you do know your audience, though? Everything changes. Your marketing clicks, your offers land, and your dream clients start saying, “Yes, please!”