Tip 1: Charge What You’re Worth

Let’s talk about one of the trickiest parts of running a business—pricing.
If you’ve ever stared at a blank invoice wondering, “Is this too much? Too little? Will people even pay for this?”—you’re not alone.

It’s one of the most common struggles I see with small business owners and nonprofits. And here’s the honest truth: most of them are undercharging. Big time.

But underpricing doesn’t just hurt your bank account. It impacts your confidence, your ability to grow, and ultimately, the sustainability of your business. When your rates don’t reflect your value, you end up stuck—overworked, underpaid, and unsure how to move forward.

Let’s break down how to price smarter—so you can earn more, stress less, and build a business that supports you, not just your clients.

There are moments in my work that make me pause, reflect, and feel deeply grateful—and getting to work with clients like Cheryl Przezdziecki is one of them. Cheryl is the founder and Clinical Director of The Women’s Center for Healing, and I’m thrilled to shine a light on her incredible mission and the meaningful work her team is doing.

Tip 1: Know Who You’re Talking To

You’ve probably heard “Know your audience!” more times than you can count—but have you actually done it?

Here’s the deal: if you’re not crystal clear on who you're speaking to, you’re basically shouting into the void (and wasting time, energy, and money while you’re at it). Trying to please everyone is a one-way ticket to burnout and bland messaging.

When you do know your audience, though? Everything changes. Your marketing clicks, your offers land, and your dream clients start saying, “Yes, please!”