With GRATItude: A Blog Celebrating Clients and Sharing Business Insights
How to Keep Your Branding Consistent
1. Create a Style Guide (And Actually Use It)
A brand style guide is your go-to reference for everything visual and verbal about your brand.
Here’s what to include:
Color Palette: Choose 2–4 brand colors and stick to them everywhere—from social posts to business cards.
Fonts: Pick one or two fonts that work together and are easy to read. No need for five different ones.
Tone of Voice: Are you casual and friendly? Professional and polished? Quirky and bold? Define it.
Imagery: Decide on your photo or design style. Bright and clean? Warm and candid? Make it intentional.
This guide helps you stay consistent, but it’s also a lifesaver if you ever outsource design or content work.
Client Spotlight: Pearl & Company
Some clients bring more than just products into the world—they share their hearts, their healing, and their purpose. Today, I’m honored to feature Kelsey Davey, founder of Pearl & Company, a small-batch candle business built not just from wax and wick, but from a journey of resilience, courage, and compassion.
Pricing Your Services: Finding the Sweet Spot for Profit and Value
Tip 1: Charge What You’re Worth
Let’s talk about one of the trickiest parts of running a business—pricing.
If you’ve ever stared at a blank invoice wondering, “Is this too much? Too little? Will people even pay for this?”—you’re not alone.
It’s one of the most common struggles I see with small business owners and nonprofits. And here’s the honest truth: most of them are undercharging. Big time.
But underpricing doesn’t just hurt your bank account. It impacts your confidence, your ability to grow, and ultimately, the sustainability of your business. When your rates don’t reflect your value, you end up stuck—overworked, underpaid, and unsure how to move forward.
Let’s break down how to price smarter—so you can earn more, stress less, and build a business that supports you, not just your clients.
Client Spotlight: The Women’s Center for Healing
There are moments in my work that make me pause, reflect, and feel deeply grateful—and getting to work with clients like Cheryl Przezdziecki is one of them. Cheryl is the founder and Clinical Director of The Women’s Center for Healing, and I’m thrilled to shine a light on her incredible mission and the meaningful work her team is doing.
Define Your Ideal Audience (and Why Your Business Depends on It)
Tip 1: Know Who You’re Talking To
You’ve probably heard “Know your audience!” more times than you can count—but have you actually done it?
Here’s the deal: if you’re not crystal clear on who you're speaking to, you’re basically shouting into the void (and wasting time, energy, and money while you’re at it). Trying to please everyone is a one-way ticket to burnout and bland messaging.
When you do know your audience, though? Everything changes. Your marketing clicks, your offers land, and your dream clients start saying, “Yes, please!”